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Перевірити навички учнів сприймати інформацію зорово.

Завдання уроку

• представити для читання текст «Wholesaling»;
• опрацювати лексику з теми;
• відповісти на запитання та виконати завдання до тексту для перевірки розуміння прочитанного;
• розвинути навички виконання письмових вправ.

Хід уроку

Робота з текстом

Wholesaling

Wholesaling is a part of marketing system. It provides channels to distribution which help to bring goods to the market. Generally, indirect channels are used to market manufactured consumer goods. It could be from the manufacturer to the wholesaler, from the retailer to the consumer or through more complicated channels. A direct channel moves goods from the manufacturer or producer to the consumer.

Wholesaling is often a field of small business, but there is a growing chain movement in the western countries. About a quarter of wholesaling units account for the one-third of total sales. Two-third of the wholesaling middlemen are merchant wholesalers who take title to the goods they deal in. There are also agent middlemen who negotiate purchases or sales or both. They don’t take title to the goods they deal in. Sometimes they take possession though. These agents don’t earn salaries. They receive commissions. This is a percentage of the value of the goods they sell. Wholesalers simplify the process of distribution.

For example, the average supermarket stocks 5,000 items in groceries alone, a retaіl druggist can have more than 6,000 items. As a wholesaler handles a large assortment of items from numerous manufacturers he reduces the problem of both manufacturer and retailer. The store keeper does not have to deal directly with thousands of different people. He usually has a well-stocked store and deals with only a few wholesalers.

Цікаво знати!

According to the United Nations Statistics Division, "wholesale" is the resale (sale without transformation) of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies. Wholesalers frequently physically assemble, sort and grade goods in large lots, break bulk, repack and redistribute in smaller lots.

While wholesalers of most products usually operate from independent premises, wholesale marketing for foodstuffs can take place at specific wholesale markets where all traders are congregated.

Перевіртe себе (запитання до тексту)

1. What is the aim of the wholesaling?

2. How can you describe a direct channel of distribution?

3. What is an indirect channel of distribution?

4. What channel of distribution is preferable?

5. Is there any difference between a merchant wholesaler and an agent middleman? What is this difference?

6. How does a wholesaler simplify the process of distribution?

7. What would a retailer have to do without wholesalers?

Завдання

1. Learn the words:

to provide channels – забезпечувати системою збуту;

indirect channels – непряма система збуту;

wholesaling middleman – оптовий посередник;

retailer – роздрібний торговець;

complicated channels – складна система (збуту);

chain movement – рух до об’єднання;

wholesale unit – контора оптової торгівлі;

merchant wholesaler – оптовий покупець;

to take title to the goods – отримувати товар як майно;

agent middleman – посередник між виробником і покупцем;

to negotiate purchases or sales – вести переговори з приводу купівлі або продажу;

to receive commissions – отримувати комісійні;

grocery – бакалійна торгівля;

to handle – 1) керувати, 2) торгувати;

total sales – совокупний продаж

2. Choose the necessary word and put it in the sentence:

wholesalers, take title, retailer, stock, channels, assortment, to receive commissions, middleman.

3. Fill in the gaps.

1. They use both direct and indirect ... of distribution.

2. Agent middleman do not ... to the goods they deal in.

3. Usually wholesaling ... stands between the producer and the retailer.

4. A supermarket may ... thousands of commissions items.

5. Usually a wholesaler handles a large ... of items of numerous manufacturers.

6. Agent middlemen don’t earn salaries, they ... .

7. A wholesaler doesn’t deal with the customers, he does with ... .

8. ... simplify the problems of manufacturers.

Cпиcoк викориcтаних джерел:

1. Урок на тему: «Wholesaling» учителя ЗОШ № 142 Стехінa О. О., м. Запоріжжя.

2. Ю. Б. Гoліцинcький. Spoken Еnglіsh. Пocібник з рoзмoвнoї тeми — 2010 р.

3. www.provost.harvard.edu

Cкoмпoнoвaнo та відредагoвaнo Кaмoнгaр Г. Н.

Над уроком працювали

Бусько А.Л.

Кaмoнгaр Г. Н.

Любименко В.В.

Стехінa О. О.

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